Nike claimed that MSCHF sold its shoes using Nike branding but modified them in ways that tarnish Nike’s brand. It cited internet commenters who believed the shoes were official products. But MSCHF argues that buyers knew Nike hadn’t designed the Satan Shoes. It also accuses Nike of singling out the Satan Shoe while ignoring a similar 2019 “Jesus Shoe.” In a footnote to a court filing, Nike says it may amend the suit to include Jesus Shoes, but it’s not targeting them because they aren’t being sold at this time.
MSCHF argued that since “there will be no further distribution of Satan Shoes” for now, Nike wouldn’t suffer any harm that would require a restraining order. However, a judge found the argument unconvincing and granted the order on April 1st.
More generally, MSCHF says the shoes are works of artistic social commentary — comparable to signed Banksy prints. “These shoes are works of art that are intended to criticize the ever popular ‘collab culture,’ where brands like Nike collaborate with anyone willing to make a splash,” its response says. They were sold in partnership with Lil Nas X, but they were also “portrayed as a collaboration with Satan himself (a comment on the extreme collab culture).”